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Taking the Temperature in the Room

Taking the Temperature in the Room

Christy Pritchard
June 04, 2024

Latest News
Stop Doing This!
Best Thing I Heard This Week
But Wait, There's More!
Media & Marketing Maven for Hire!

Lastest News: Taking the Temperature in the Room

My youngest son graduated from Bishop’s University over the weekend with a degree in music. He grew up with rock radio in the house, Garage Band on the Xbox, and got to meet Kiss and Rush. We also saw Iron Maiden twice. He also did an interview style radio show on 88.9 The Qube CJMQ in Sherbrooke, Quebec. He’s pretty good at it.

Within hours of him graduating, I’ll be headed down the 401 to see how radio is doing at Radio Days North America. Next week you’ll get my full report about that. But let me just tell you now – I’m optimistic for radio.

STOP DOING THIS!

Okay I have done this a few times but no one seems to have received the message.

Stop using the Blue Yeti. Stop Talking into the wrong end of the Yeti. Stop using it for marketing pictures and if you are going to – at least plug it in.

Best Thing I Heard This Week…

Actually I listened to it a few years ago and decided to listen again. Nice White Parents is an interesting sociological listen to what happens when one a privileged group dictate the terms. If you want to understand what’s wrong with our public schools, you have to look at what is arguably the most powerful force in shaping them: white parents. A five-part series from the makers of Serial and The New York Times.

But Wait, There’s more…Latest Show Info!

Sue Haas shares her experiences and insights on leading and adapting in the media industry. Reflecting on her first year as COO of NLogic she talks about the importance of embracing uncertainty and integrating multi-platform strategies into the business. She emphasizes the need for fundamental changes and being at ease with not knowing everything. We discuss how the pandemic sped up the shift to online shopping and changed media consumption habits. We also cover the challenges of measuring audio advertising and the development of the ‘Video Planner’ tool, which aims to enhance cross-platform audience measurement using AI brought to you by NLogic. With a mix of personal stories and forward-looking ideas, this episode offers a down-to-earth look at navigating the evolving media landscape. Listen here.